It was a dire situation to be sure. The Snail Hut needed an injection of something as soon as possible in order to keep it from going out of business. But what to do? Sully Snail, though a wonderful personality, for a snail, and a great friend to all in his small community, sadly was not a businessman.
Sally Snail, Sully's sister and co-president in the family's business, however, did have a few ideas. She did some research and discovered an easy and affordable way
the Snail Hut could burst onto the scene of the newest craze: the Internet.
By using search engine optimization, or SEO, techniques, the Snail Hut would be easily launched from oblivion to a household name in the community and beyond. Sally took the snail by the horns and ran with the information she gathered.
“The more I read and did research on this new invention, the Internet, the more I knew we would need professional help here at the Snail Hut. My brother and I have our feelers full trying to keep the business running smoothly to invest the needed time on making a website for it and applying SEO techniques,” shared Sally.
Like many small businesses, however, the Snail Hut didn't have a lot of funding for marketing.
In fact, it is safe to say that they lacked a line item in their budget for marketing at all until Sally began her research. She quickly realized she would need to find some version of affordable SEO in order to allow the Snail Hut to reach the next level of goals the sister and brother team had set for it.
Finding this service proved to be a rather easy feat, even for Sally who lacks the appendages that usually make searching the web a much simpler task.
“I was able to pick up a few pointers as far as making a website for the Snail Hut. I soon realized that the mechanics of doing so were far out of my reach. I decided to turn to the professionals who make their living marketing small businesses such as ours,” Sally expanded. “Sully and I have been very pleased with what our marketing provider has done with our website. We have seen a large uptick in the amount of fellow snails who choose the Snail Hut when they need to find their new homes.”