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92 Leading the Way in on-line Multimedia News and Education is a unique, on-line, multimedia, news and education service for all rheumatology and musculoskeletal professionals. It was launched in the fourth quarter of 2011 by San Lucas Medical, medical journal publisher and on-line healthcare professional educator. is the Journal of Clinical Rheumatology and Musculoskeletal Medicine’s independent, on-line, video, audio and blog educational channel. communicates the latest in research and development, news, trending topics, current opinion, congress updates and other vital information to the global rheumatology and musculoskeletal communities in an accessible and interactive format, and fulfils the urgent need for rapid publication and communication of critical information. is rapidly establishing itself as market leader in on-line multimedia news and education in rheumatology and musculoskeletal disorders. With a variety of content covering topics such as arthritis, orthopaedic surgery, lupus, osteoporosis, pain, paediatric conditions to name but a few, aims to be a healthy mix of 50% independent and 50% industry sponsored from the pharmaceutical and medical devices sector; it is proving to be the site to visit to keep abreast of what is going on in the field. is set to expand with a presence at many of the major conferences planned throughout the year, as well as other symposia featuring video and audio expert interviews and round table debates; plus a line up of world-class researchers writing scientific blog articles on a weekly basis sharing some of the latest data, comment and opinion. The constant flow of new, interesting and topical content makes a force to be reckoned with. is collaborating and partnering with several organisations such as the International Osteoporosis Foundation (IOF), Symposier and the Belgium Bone Club (BBC) with more in the pipeline. Projects range from exclusive interviews with key speakers at conferences to mutual co-promotion of events and content.

Dr Joanne Clinton, who conducts many of the interviews as well as heading up social media and marketing, said: “All of the content on is promoted and distributed through social media and e-newsletters. And is now firmly established within social media, with a following and reach that is increasing week by week. But it’s not just about the numbers, it’s about quality and reaching the right audience. We want the majority of our followers to be healthcare professionals with an interest in rheumatology and musculoskeletal disorders, and I’m very pleased to say we are achieving that. To build up quality, long-term relationships takes time in business just as it does in our personal lives.”

All of the content on can be followed on Facebook, Twitter!/eRheumatologytv, You Tube and Linked In

Mohammed Imran, head of multimedia, commented that “ is currently unique. It is trail blazing in multimedia news and education in rheumatology and musculoskeletal disorders. It is a very exciting time for us at San Lucas Medical. is user-friendly, free and offers information in a variety of formats that suit the user: web-based, mobile or tablet, video, audio or text enabling, clinicians, researchers, students and other specialists to watch, listen, read and learn from and comment on the education seminars, debates, articles and interviews.” Mission

To provide world-class news and education to all rheumatology and musculoskeletal professionals, enabling them to keep up to date with the latest research and clinical advances, with the aim of constantly improving clinical outcome. Vision

A world where every healthcare professional has access to the education and information required to help improve the lives of patients with rheumatological and musculoskeletal disorders.

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