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America’s Most-Trusted Dad Urges Procter & Gamble to Include Fathers in Olympics Ads

“Thank You, Mom!”–P & G’s controversial slogan for its Olympics ads—is the subject of a fast-spreading internet petition

Oakland, CA, May 25, 2012 -- Armin Brott,an internationally acclaimed authority on fatherhood, is urging Procter & Gamble to stop ignoring fathers in their advertising for the upcoming summer Olympics.

He says that the company's current "Thank You, Mom" campaign alienates dads as consumers and ignores the tremendous influence fathers have on their children.

"Of course moms should be thanked," says Brott, who, in addition to being the father of three, is also a bestselling author and a nationally syndicated columnist and radio talk show host. "They do a lot! But moms and dads each contribute different - yet equally important - things to their children's development. Why leave dads out?"

The contributions fathers make to their children's development are quite powerful. "When fathers are actively involved, their children do better in school, participate more in sports, and are less likely to abuse drugs and alcohol," says Brott, a former U.S. Marine, who has served on an advisory board for Pampers, one of P & G's flagship brands. "They also work harder, have more self-confidence, and, as athletes, are more resilient in the face of defeat." A more appropriate P & G ad slogan, Brott says, would be "Thank You, Mom and Dad," and a growing number of petition signers agree.

Brott's first book, The Expectant Father, is seen in the movie "Act of Valor," where two Navy Seals (one is an expectant dad) share concerns about being assigned far from home. And in the hit film "Knocked up," an unintentional dad in need of urgent parenting advice is seen reading The Expectant Father.

The Military Father, Brott's most recent book, helps deployed dads keep strong relationships with their family before, during and after deployment. Rave reviews include one from Linda Powell, daughter of General Colin Powell, who called The Military Father a "wonderful book that will help ease what are difficult journeys."

Brott is available to discuss the P & G petition and also talk about the importance of fathers - to children, to moms, to dads, and to society as a whole.

Readers interested in supporting the petition can sign at:

About Armin Brott
Based in Oakland, California, Armin Brott, has helped millions of men around the world become the fathers they want to be. The author of eight bestselling books on fatherhood, Armin also writes the nationally syndicated newspaper column, "Ask Mr. Dad," and the DadSoup blog, runs, and hosts the syndicated "Positive Parenting" radio show, which airs on more than 500 stations.

We provide books, CDs, and many other resources designed to give fathers the skills, support, and encouragement to be the dads they want to be--and their family needs them to be.  

Contact Information

  • Name: Armin Brott


    Telphone: 510-301-4503 , -

    Address: Contact:
    Armin Brott
    302 Zephyr Drive
    Oakland, CA, 94607