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Innovative New Car Hire Product Launches For Italian Market

London, UK ( ForPressRelease ) May 17, 2012 - ) is pleased to announce the launch of its car hire search product, comparing over 500 rental suppliers across 170 countries.'s technology partners provide real time access to pricing availability across 30,000 worldwide locations, and thanks to high volumes of rentals per month, often achieve deals better than those available direct.

Price comparison websites in Italy have been growing in popularity over recent years, with Italian consumers increasingly aware of the benefits offered by aggregators.

One of the Co-founders commented, "There are a number of large brands in the car hire sector in Italy, however we identified the lack of a market leading aggregator to help customers find the best deal across both brands and also local rental providers."

"Our focus is in creating a great user experience for customers throughout the rental process - we're set up to engage with our customers on social media, giving them a more personalised experience and to encourage repeat business, and encourage feedback from all our customers to help us continually improve our service."

The booking process at is designed to be as user-friendly and intuitive as possible. It comprises three simple steps - choose your dates and pick up/drop off locations, select your add-ons including insurance, sat-nav or child seats, then make your payment - your voucher will be emailed to your inbox. Most rates also include unlimited mileage and roadside assistance.

In addition, the customer service of is always available in case of problems during the booking process. The focus on user experience is one of the key points as demonstrated by the comments of users who have booked their car hire on

The panel of car insurers at launch is 550-strong, and includes highly trusted brands Avis, Budget, Europcar, Sixt and Thrifty. The software compares the best options provided by the most established car hire companies on the market providing the results in a few seconds.

After a few weeks from its launch, the most popular destinations are Palermo( ) and Catania( ) with hundreds of searches every day.

For more information write at


Contact Information

  • Name: Mario Frinzi


    Telphone: -- , -

    Mario Frinzi
    5 Finch Court

    020 725387883