Economic Picture for America Bleak
New Book Provides Hope for Businesses

KNOXVILLE, TN – May 14, 2012 – Is the recovery slowing down? Many economists are troubled by the March financial report.U.S. job growth in March slowed sharply to 120,000 after three straight months of 200,000 according to Marketwatch.com. This reality reflects the smallest increase in five months. Additionally, a European downturn and slower growth in China could mean a rocky road for U.S. manufacturers. Some businesses have lost hope. Dr. Daryl Green and Dr. Dave Hinkes, management strategist, offer advice to businesses on how to increase market share and profitability even during an economic crisis.

How do today’s businesses compete in this economic crisis? Dr. Dave Hinkes, author of Selling by Objectives: The Handbook for More Profitability in the 21st Century, suggests that businesses need to stay connected with their customers by using several key elements which include branding, quality, reliability, flexibility, creativity, simplicity, efficiency, and price. Dr. Hinkes explains: “If you can practice or role play your responses to these objectives originating from any source, then you will find that you will be closing more deals, building more wealth, and saving time and effort in the process.” Both Dr. Hinkes and Dr. Green are professors at Lincoln Memorial University in Tennessee.

Relationship skills can make or break important personal as well as business connections. Dr. Green has done extensive research on job strategies for today’s future leaders. His last book, Job Strategies for the 21st Century, has been rated number one on Amazon.com. Dr. Green notes, “The concept of selling is related to creating value for customers.” Given these realities, selling is a people-oriented business that addresses the customer value proposition. No matter what business you are in, you must sell your product or services to customers.

Selling by Objectives is available online at Amazon.com and other book retailers. You can also view the book trailer on Youtube.com at http://www.youtube.com/watch?v=J11jeFXY9is. For more information about the book or the author, please contact Donna Gilliard at 865-216-9209. Dr. Hinkes and Dr. Green are available for media interviews.

About the Authors
Dr. Dave Hinkes and Dr. Daryl Green combined have helped thousands with lectures, seminars, and columns. Dr. Green has been noted and quoted in some prominent media organizations as USA Today, The Hallerin Hill Show, and Ebony Magazine.