Mahindra Navistar
inaugurates state- of- the- art dealership in Agra

● State-of-the-art dealership inaugurated in Agra
● Offers products between 4.5 and 9 tonne and between 25 and 40 tonne, including Rigid Truck, Multi Axle Truck, Tipper and Tractor Trailer.
● Plans to launch over 50 dealerships in the next 18 months
● Existing LCV and new HCV range to be sold and serviced from new dealerships
● Unique Corporate Identity programme & modern ‘look and feel’ to challenge prevailing industry norm - a first for Indian CV Industry
● Mobile Workshop Van flagged off as a part of the unique ‘anywhere, anytime’ on-road assistance programme
● Sprawling dealership reflects Mahindra Navistar’s serious commitment to CV Business
● Strong service network with 1001 touch points (and growing)

Agra: Mahindra Navistar Automotives Ltd. today inaugurated its new, state-of-the-art dealership in Agra, M/s. NRL Motors Pvt. Ltd. This comes close on the heels of the company announcing start of sales of the new M&HCV range consisting of the MN25, MN31, MN40 and MN25 Tipper, winning the Commercial Vehicle of the year award at Apollo CV Commercial Vehicle Award 2011 and HCV Truck of the year award at Apollo CV Commercial Vehicle Awards 2012. MNAL also recently launched the Mahindra Navistar brand pan-India commercially and was the first in the industry to award the heroes of the Indian transportation industry.

Speaking on the occasion, Mr. Nalin Mehta, Managing Director, Mahindra Navistar Automotives Ltd., said “We are now a full range commercial vehicle player. With our new M&HCVs MN25, MN 31, MN40 Tractor Trailer and MN25 Tipper already plying on roads across India and the existing range of LCVs, we have kept the promise that we made during the Auto Expo 2010. Our superior product performance coupled with sound value proposition is already helping customers across India outperform, earn higher profits and get better ROI.”

Also speaking at the dealership inauguration, Mr. Rohit Garg, Managing Director, M/s. NRL Motors Pvt. Ltd., said, “We are very excited and feel honoured to be a part of this new chapter in the Indian trucking industry that we are about to unveil together with Mahindra Navistar for the customers of Agra. M/s NRL Motors Pvt. Ltd. has earned a name for itself through superior customer service in its various businesses, and the dealership of Mahindra Navistar provides us with a great opportunity to replicate the same high standards by leveraging our deep understanding of Agra market. Together, we will help our customers outperform.”

Inaugurating the dealership earlier in the day, Mr. R.K. Singh, Vice President – Sales and Channel Development said, “This is a moment of pride for us as we look at the changing skyline of the Indian trucking industry. We have already sold more than 4600 trucks across the country within a short span of time, gaining tremendous confidence and appreciation from our customers. We have been getting a large number of bulk and repeat orders. We have also created a world class manufacturing plant at Chakan for trucks with an investment of Rs. 950 crore and are creating a modern, pan-India distribution network , to cater to the growing needs of the customers. The state-of-the-art dealership will also feature a well-equipped workshop, prompt spare parts availability, mobile service vans and highly trained staff to deliver a hassle free and delightful experience”.

Mr. Singh also mentioned “Agra is a very important market for the transportation industry - not only for Uttar Pradesh but for the whole of Northern India. We at Mahindra Navistar will go all out to cater to this market through a very strong dealer partner to create new standards in customer service.””
The prices of the new M&HCV range in Agra are as follows:

● MN25 - Rs. 18.53 lakhs
● MN31 - Rs. 22.69 lakhs
● MN35 – Rs. 18.36 lakhs
● MN40 (210 HP) – Rs. 19.45 lakhs
● MN40 (260 HP) – Rs. 21.25 lakhs
● MN25 Tipper - Rs. 25.34 lakhs

Extensive Sales & Service Network with more than 1001 touch points

The company also flagged off the mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in Indian trucking. To add to this, nearly 703 Roadside Assistance centres are also in place to provide service.

Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers’ needs. At this stage, 220 such Authorized Service Points are already in place. Within a short span of time, Mahindra Navistar has created 1001 service touch points across the country and the number is continuously growing.

The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.


For further information please contact:
Atul Malikram
9827092823