Mumbai, Mahindra & Mahindra Ltd. (M&M), one of Indias leading automobile companies, recently announced that the Mighty Muscular Scorpio community on Facebook has crossed a significant milestone. The iconic Scorpios community has reached a massive fan-base of 1 lakh, making this community the largest online auto community in India. The Mahindra Scorpio is one of the most loved brands in the India as is clear from the recognition provided by fans and critics alike and the countless awards it has received.

The Scorpio page on Facebook is a great place for Scorpio owners and enthusiasts to communicate with each other and share their experiences. They post photos and videos of their Scorpio experiences and get the opportunity to participate in several exciting contests. Launched in 2002, the Scorpio is one of the most awarded automotive brands in the country and has won three Car of the year awards (BBC Worlds Wheels, CNBC Autocar, BS Motoring) in its launch year. It edged out most SUVs in the NFO customer satisfaction survey, and was applauded as a much-loved Olympic brand consecutively in 2007 and 2008.

The magic of Scorpio is reflected in the array of impromptu fan clubs initiated by customers over the years. The brand is also strongly represented by its customers in the virtual world: from thriving Scorpio communities on the web, to Scorpio owners exchanging notes and sharing online travelogues on blogs and various other fora . Its popularity has been further elevated by customers who engage with the brand constantly through various events and experiential touchpoints.

Going beyond the car itself, the Scorpio experience is woven into the cultural fabric of the country. A visible star on the silver screen, Scorpio has frequently dazzled moviegoers through its presence in a number of movies. For the Scorpio enthusiast, the S Collection offers a basket of fine quality branded merchandise crafted to the same demanding standards as the Scorpio itself. Adding to the Scorpio experience is the music album Full Throttle, a foot tapping collection of songs brought out by Scorpio, in collaboration with Times Music. And resonating vividly with the Scorpio devotee is the heady, pulsating song Nothing else will do. The chronicles of Scorpio have also been recently captured in a Coffee Table Book - The Legend of Scorpio - which also won the acclaimed International SAAPI award in 2010

Notes to Editor

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.