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8th Annual ReelHeART International Film Festival Launches with a BANG

“We Run Sh*t!” a never before seen exposé into the deceitful and darker side of nightlife entertainment will officially open ReelHeART 2012.

Toronto, Canada - May 02, 2012 -- “We Run Sh*t!” a never before seen exposé into the deceitful and darker side of nightlife entertainment will officially open ReelHeART 2012.

“We Run Sh*t!” shines a graphic spotlight on the underbelly of the Miami club scene in recession fuelled America, where a tough, often brutal and a drug and sex entrenched dark side rears it’s ugly head to provide club goers “entertainment”.

Characters in “We Run Sh*t!” are selfish, greedy, egotistical, lazy and cruel, constantly shifting blame to stay two steps ahead, while falling 10 steps back at almost every turn.

“We Run Sh*t!” is produced by 2010 Toronto mayoral candidate James Di Fiore who is also an investigative freelance writer and hip hop artist.

Co-Directed by ReelHeART 2006 “Best of Fest” Winner Scott Storm, says of his documentary, “In many ways, the 2-year process of making the movie and working out all the kinks took its toll on all of us. But like any creative endeavor, if you can survive the war, the victory is in seeing the finished product up there on display and watching how the world responds to what you’ve

Asked why ReelHeART 2012 is opening with such a dark “cloak and daggers” documentary, ReelHeART Executive Managing Director Shannonn Kelly explains, “For years, audiences and filmmakers thought we were the “nice festival”, screening films with Pandas and soulful red-headed Vegans. I always explain that sure, ReelHeART means heart, but it also means guts and soul. When audiences see our films, they’re so often moved, emotionally shaken or highly entertained when they get out of a film. They seem astonished. That’s what we’re going for -- Feeling something. We want filmmakers and filmgoers to get all their organs involved with ReelHeART films. Your Heart, your Brain, and your Gut. Feel something. And talk about it to everyone you see. In our 8th season, we feel “We Run Sh*t!” says this perfectly for us.”

The 8th Annual ReelHeART International Film Festival runs June 27-30, 2012. Short and Feature Screenplay Competition rehearsed-cast-to-type Live Reads will be held at night with a Special Opening on Wednesday June 27th. Films will start their premieres June 28th and run through the weekend, with Closing Night Gala at 9:00PM Saturday June 30th.

“WE Run Sh*t! Official Opening Film 2012 ReelHeART 7:00PM, Thursday June 28, 2012 The Projection Booth East 1035 Gerrard Street East, #506 College Car - - Jones TTC Stop

Tickets are $12 - - Advance Tickets on sale online May 20th at  

Contact Information

  • Name: GG Gianfranco

    Company: ReelHeART

    Telphone: -- , -

    Address: Contact :
    GG Gianfranco
    Toronto, Canada