Usher in this Spring with Woodland
~ Woodland Spring Summer Collection 2012 comprises of functional summer-gear for outdoor & adventure enthusiasts ~

Bhopal: Woodland, the leading adventure wear brand today launched its Spring Summer Collection 2012 in the city. Mr. Harkirat Singh, Managing Director, Woodland unveiled the collection to the media that comprised of Woodland’s R&D led functional product-line including Sun-protection, Moisture Wicking and Quick Drying Gear for outdoor & adventure enthusiasts.

Speaking to the press, Mr. Amol Dhillon, VP-Strategy & Planning, Woodland said, “Woodland has always focused on quality with innovation that has helped us make a mark across the country through our products. Our collections proudly drive the outdoor and adventure space strongly dominated by the youth of today. Woodland stands for sturdy, functional & durable products. Bhopal is a strong business-cum-fashion hub in Central India with increasing demand for Woodland products. we plan to add at least 5-6 more stores by the end of this year to our existing base of over 14 stores spread across the state.”

Presenting the new collection, Mr. Dhillo added, “Over the years of our existence, our focus has largely been on combining style and function that is very well represented in our product range. The collection has a technologies like Sun Protection, Moisture Wicking and Quick Drying that is made expressly for the summer months and will keep every adventure enthusiast protected in extreme outdoor conditions. The collection features Polo T-shirts, Round Necks, plaid Shirts, cargo traveler pants, cargo multi pocket shorts, beach trunks and much more perfect for the season.”

Style, comfort and functionality are what an adventure enthusiast wishes for in the scorching heat. This is where Woodland’s Spring Summer Collection 2012 comes to the rescue. The collection keeps Woodland’s practice intact by vigorously going through development of each product as an outcome of extensive research in developing its apparels & footwear. The collection with technologies like Sun Protection, Moisture Wicking and Quick Drying is bound to keep all adventure enthusiasts protected in extreme outdoor conditions. The technologies used in the collection are proven to keep the outdoor enthusiast protected from harmful ultra violet rays and keep him drier in all strenuous outdoor activities.

Woodland celebrates an extension of its ‘Earn my Sweat’ campaign which aims at recommending people to shun their inhibitions and step out to take in a whiff of the summer. The campaign promotes losing inhibitions of stepping out in the sun and facing the heat and encourages embracing the season for what it is.

The Spring Summer 2012 Collection comprises of sturdy wear made with eco friendly components & processes according to the Woodland’s Proplanet initiative. The colour combination(s) in the collection as well as the summer campaign is inspired by nature and are perfect for every active day out. Going on the lines of Woodland’s philosophy, the entire collection is designed for outdoor lifestyle with products delivering comfortable performance. Tested by Woodland adventure enthusiasts internationally, the collection has details galore to help keep you cool and comfortable in sunny climates. The range comprises of Polo T-shirts, Round Necks, Plaid Shirts, Cargo Traveler Pants, Cargo Multi Pocket Shorts, Beach Trunks and much more.

The footwear range of the Spring-Summer collection features lace-ups and Moccasins with soles in a contrasting color. Sandals have been made in a new innovative material with unique features. Precious leather, with a slightly experienced look, finished with natural waxes, oxidations and decorative prints has added a new dimension to the look of the product. Aesthetics – functionality – cutting edge: clearly urban design is the mood of the season. The motto- ‘Re-style and Re-cycle’ a new city basic has also been transferred into footwear.

The themes that inspire the design stories of the apparels will be reflected on the variety of bags, shoes and belts from Woodland as part of the Spring Summer Collection 2012.

The price range for the collection starts from Rs. 1500/- onwards.


For any further queries, please contact:
Atul Malirkam
9827092823