The Mezzanine Group, a business to business strategy and marketing firm that works with Canadian professional associations and private companies, has released a white paper on how to improve the value of strategic planning for non-profit organizations.

Toronto, ON, Canada, April 26, 2012 -- The Mezzanine Group, a business to business strategy and marketing firm that works with Canadian professional associations and private companies, has released a white paper on how to improve the value of strategic planning for non-profit organizations.

The white paper, Strategic and Tactical Planning for Canadian Professional Associations and Not-For-Profit Organizations, outlines a systematic approach to strategic planning that helps organizations achieve better results and is based on Mezzanine’s experience with professional associations over the last 12 years.

“In working with professional organizations we know that they often struggle to realize the value of strategic planning. Too often, the process fizzles out once a high-level plan is approved by the board. But the real work of the organization should be driven by the strategic plan,” says Meredith Low, vice president consulting, The Mezzanine Group. “The white paper outlines how professional associations can link strategic planning to tactical planning to achieve tangible benefits for all stakeholders.

The white paper addresses several issues in strategic planning:

When is it the right time to do strategic planning?
What goals should be accomplished through the process?
Who and what should be included?
How should organizations manage the strategic planning process?
How can the value of the strategic plan be maximized?

Low adds, “Strategic planning is a way for professional associations to ensure they are doing the right things in order to fulfill their mission. It is one of the key ways for Boards to exercise their duty of stewardship. Done well, it can ensure alignment among all the elements of the organization, improve member satisfaction, employee morale, financial sustainability, and the overall profile and brand of the association.”

Released in April of 2012, the paper can be downloaded from the company website at: http://bit.ly/IPAGCN

About The Mezzanine Group
The Mezzanine Group is a Business to Business (B2B) Strategy and Marketing firm based in Toronto, Canada. For over a decade, Mezzanine has worked with professional associations and private companies to improve the performance of their strategy and marketing functions.

For more information about The Mezzanine Group visit www.themezzaninegroup.com or contact us at (416) 598-4684 | info@themezzaninegroup.com.

Copyright (C) 2012 The Mezzanine Group. All rights reserved.

Contact:
Meredith Low
The Mezzanine Group
130 Spadina Avenue, Suite 305
Toronto, ON M5V 2L4
Canada
416-598-4684 ext. 22
mlow@themezzaninegroup.com
http://www.themezzaninegroup.com