Toyota Announces ‘Summer Holiday’ Campaign for 2012
-This Summer Holiday Stay Cool, Even on Longer Journeys-
New Delhi: After the overwhelming response from Toyota customers last year, Toyota Kirloskar Motor (TKM) today announced the beginning of its ‘Summer Holiday’ Campaign 2012 – a service campaign with free check up & custom made offers for all Toyota models
The month-long campaign will be conducted across Toyota dealerships from 16th April to 15th May, 2012. Toyota has set a benchmark in the automobile industry for its quality products and more so for Q Class Service Experience. Keeping this tradition alive, Toyota has launched this service campaign across all the Dealerships in South, West and Eastern parts of India.
Under this campaign, all Toyota customers visiting Toyota Dealerships will be eligible for a free 20 point check which will ensure road worthiness of vehicle & trouble free journey for Toyota customers. Also, the customers will be able to avail custom made offers which include Free UV Protection on Parts Packages, impressive discounts on accessories & insurance renewal offers. Apart from all of these, there will be a daily lucky draw for the chauffeurs visiting the dealership during this campaign.
Speaking on the occasion Mr. Sandeep Singh, Deputy Managing Director, TKM, said, “Based on our ‘Customer First’ approach, we at Toyota believe in reinventing different ways to reach out to our customers with Toyota’s promise of Q Class Service. After an overwhelming customer response on ‘Suhana Summer Campaign’ last year, we thought it would be the right time to conduct the campaign again this year. We have timed this service campaign to correspond with the summer holidays in India. The campaign will help our customers to service their cars and gear up their vehicles for long journeys, ensuring safe, comfortable and trouble free drives during this summer season.”
Overview of TKM:
Company name Toyota Kirloskar Motor Private Limited
Managing Director Hiroshi Nakagawa
Equity participation TMC: 89%, Kirloskar group: 11%
Number of employees Approx. 6,000 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India.
Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity Approx. 90,000 units
Overview of TKM 2nd Plant
Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva (Petrol & Diesel)
Start of production December 2010
Annual production capacity 1,20,000 units
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