www.eCards.co.uk launches new technology to allow eCards to be posted to facebook, creating a major new viral success.

The Power of Social Media

eCards distribution has shifted from solely one-way broadcast via email to facebook, a multi conversation medium.

In the past, eCards were sent exclusively through email channels. Problems have emerged with email notifications such as aggressive spam filters junking emails & cautious notification email clickers (virus aware). eCards.co.uk looked to harness social media to deliver their cards and Facebook came to their rescue.

Facebook is a personal space and most people have an account. It provides the perfect environment to send and receive eCards to celebrate, or commiserate, events together!

eCards can now be posted and played on a facebook wall or timeline. The average facebook user has 156 friends, so when an eCard is posted on a facebook wall both sender and recipients friends see it on their wall – that’s 312 people! Each time friends then engage with the content by posting “likes” or “comments” it goes up by 156.

Most people have a close network of friends of 10-20 people and the rest of the 156 people are old friends, work colleagues and acquaintances. Users send eCards invariably to close friends. The viral element comes into play when users see one acquaintance sending an eCard to another acquaintance. Watching other people’s interaction with the content prompts them to follow suit with their own close friends

eCards.co.uk is confident that facebook posting will be the greatest development in the eCard industry in 2012 and is seeing its own traffic dramatically increase.

“There is obviously great value in this development, as it provides true sharing capabilities and is on trend with developments in social media. We are proud of our constant technology improvements, and are very confident that people everywhere will love posting eCards on facebook. It is a really fun and engaging development for us and for facebook.” MD Sam Heaton said.

NOTES TO EDITORS

For more information, or to arrange an interview with Sam Heaton, please contact Lucy Goaman at the Marketing and PR Clinic on 07974431285 or email lucy@marketingandprclinic.com

To see the range of fun eCards available and to send your own card, please visit: www.eCards.co.uk

As the UK’s largest virtual-greetings card company, eCards.co.uk has 8 million customers and an advertising client base of major brands, such as Gap, Optical Express and Match.com. The firm provides free eCards supported by an advertising revenue & donation model. Mr Heaton has seen this sector enjoy 40% growth year-on-year.

Facebook - 8 years after launching, the latest corporate statistics confirm there are 845 million monthly active facebook users (December 2011). Approximately 80% of monthly active users are outside the U.S and Canada.483 million daily active users, on average (December 2011). Facebook is available in more than 70 languages. The average facebook user has 156 friends.

Contact: Sam Heaton
Tel: 01237 420159
Mobile: 07977 503464
Email: sam@eCards.co.uk