Graphic design is a creative process that usually involves a client and a designer and usually completed in the presence of producers. They are undertaken in order to convey a specific message to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer uses a combination of techniques to produce the final result. Graphic design refers to both the designing and design process.
Some of the most common uses of graphic design include identity (logos and branding), publications, advertisements and product packaging. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
While Graphic Design as a discipline has a relatively recent history, it has a long list of places where it finds it use. From road signs to technical schematics, graphic design enhances transfer of knowledge and visual message. The visual presentation and layout of text is improved so as to make it legible and easy to read.
Design can also aid in selling something through effective visual communication. It is applied to products and elements of company identity like logos, text etc. Together these are defined as branding. Branding has increasingly become important in the range of services offered by many graphic designers. It is strictly related to the identifying mark or trade name for a product or service. Graphic designers are often a part of a team working on branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.
Graphic design also finds its use in schools; textbooks that are designed to present subjects such as geography, science, and math have layouts which illustrate theories and diagrams. It is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable. It is applied in the entertainment industry in decoration, scenery, and visual story telling. Other examples of design for entertainment purposes include novels, comic books, DVD covers, opening and closing credits in filmmaking.
From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain. With the advent of the web, interactive tools are increasingly being used to illustrate the background to news stories.
Now that you have seen all the uses of Graphic design, let us look into the employment scope for this particular discipline, which has been on the rise since the start of the new millennium. It covers all ends of the creative spectrum. The main job responsibility of a Graphic Designer is the arrangement of visual elements in some type of media.
Graphic designers can work in a variety of environments. Whilst many will work within companies devoted specifically to the industry, such as design consultancies or branding agencies, others may work within publishing, marketing or other communications companies. Increasingly, especially since the introduction of personal computers to the industry, many graphic designers have found themselves working within non-design oriented organizations, as in-house designers. Graphic designers may also work as free-lance designers. With such a booming industry, the folks from Chennai have been quick to jump on the band wagon and become successful in a field, which was once considered to not have a future. There is an abundance of graphic designers especially in Chennai who are thriving on the opportunities that are being presented to them.