The popularity of local business directories are on the rise, and one expert thinks he understands why. Its frustrating for consumers to use the large search engines to look for results in their local area, says a spokesman from FindUsLocal.com, a [local business directory] that uses GEO technology to match visitors locations with the results they see. And thats why more and more people are turning to local search directories to find local businesses.
Internet marketers have been trying to figure out how to solve the visibility problem for years when it comes to local businesses.
When consumers search a major search engine, the results they see are often those that paid to be in the top position. That leaves out a lot of relevant, local results, and thats whats leading to the frustration so many consumers feel.
The answer, he says, are local business directories. These directories act like local search engines and highlight only the results from a visitors area. Some of these directories are pretty sophisticated, he says. For example, our [local directory](http://www.finduslocal.com/) uses GEO technology. That means no matter where a visitor logs on from, theyll only see the results from their area. It prevents people from having to click on multiple screens just to find the local shops, restaurants, and events that are happening in their area.
Most experts agree that in todays internet savvy era, local business owners should ensure that their shop is listed on a local directory in order to attract customers who look online for businesses to shop at.
About FindUsLocal: FindUsLocal uses geolocation technology in visitors browsers to construct a home page focused on their city, town or community. Right there on the front page, theyll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.