It will be a cool ‘Croc Walk’ for fashion lovers as innovative casual footwear brand Crocs will showcase their latest and trendiest footwear at the India Beach Fashion Week (IBFW). The three-day extravaganza will kick start in Goa on March 6th and go on till March 8th, 2017. Crocs, is the associate sponsor for India's biggest resort-wear fashion event, where the brand will collaborate with six designers from the resort wear segment of the fashion industry.
Breaking the stereotype of the basic clog, a wide variety of beach-friendly styles for men, women and kids will be seen in collections from designers Asmita Marwa, Flirtacious, Ken Ferns, Sanjay Hingu and Asif Merchant. Stylish mesh sneakers, heels, wedges, funky sandals, slides, beach flip -lops and many more designs have been selected as a part of their runway collection for the ramp show.
Sanjay Hingu and Asif Merchant’s blue and white range of resort wear will be going the casual way, while brand Flirtacious will be sporting fun wedges by Crocs to compliment their multi-colored swimwear collection.
Ken Ferns’ fun collection full of prints and twisted colors paired with the best of the shoes that Crocs has to offer will tempt you to get your hands on the complete look right away.
Adding to the fun, celebrities like Lopamudra Raut, Rhea Chakraborty who will be seen walking on the ramp will flaunt Crocs complementing their outfits.
Crocs is all for promoting new talent and this will be showcased on the ramp by 8 Gen-Next designers on Day 2.Asmita Marwa will be sporting multiple styles from Crocs with a surprise element for the audience on Day 3.
Speaking on the association with India's largest beach fashion event, Deepak Chhabra, Chief Executive Officer, Crocs India said: “India Beach Fashion Week has emerged as Asia's largest consortium of designers under the same category. We believe that this festival will be a good opportunity to connect with an engaged and targeted audience. We are excited that this collaboration will help us reiterate our brand’s ethos of creativity, playful energy and love for fashion. I am confident that this show will be a spectacular success."
Speaking on the collaboration with IBFW, Bhavna Tewari, E-commerce & Marketing Manager, Crocs India said, “Crocs is a fashion-forward brand that is attaining new levels of retail success. We are constantly looking to elevate our brand visibility, presence and fan base. And this partnership is a step forward in the same direction.”
You just can’t afford to miss this event because this year- IT’S BIGGER, IT’S BETTER AND IT’S CROC-O-LICIOUS!
About Crocs, Inc.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offer a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrate the fun of being a little different and encourage fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.