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133

Mercedes-Benz drives in the new CLA, revamps the luxury compact sedan segment

The country’s largest luxury car maker Mercedes-Benz India today redefined the compact luxury sedan segment, by driving in the stylish new CLA. The CLA embodies an intelligent combination of functionality and agility in a modern coupé design with several striking features. The CLA’s stunning design elements and dynamic appearance make it one of the most stunning sedans on road. The CLA represents a landmark in automotive design, carving out a niche for itself. It features an Avant-garde coupé design with powerful lines, striking light reflections, soft nose and extremely low Cd value of 0.25 (the lowest drag coefficient of any production car in the world). In short, the CLA is impossible to ignore – and even harder to resist. The Mercedes-Benz CLA was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India and will be available in Mercedes-Benz dealerships across the country.

Roland Folger, Managing Director and CEO, Mercedes-Benz India commented, “Ever since its India debut, the CLA has witnessed an overwhelming response from young patrons across the country. The CLA is the epitome of dynamic design that seamlessly embodies an intelligent combination of functionality and agility in a modern coupé design. The stylish CLA has won several hearts and minds of customers thanks to its distinctive design based on Mercedes-Benz’s new design language and its sensational driving performance. It opened doors to many young customers, who prefer to arrive in style wherever they go. The CLA remains one of the best sellers in the New Generation Cars portfolio and underlines the compact sedan’s unmatched popularity, especially amidst the younger generation.”
“The CLA makes for an attractive value proposition for our discerning customers who not only enjoy the driving dynamics but also expect a hassle free ownership experience from Mercedes-Benz. The specially designed service and finance packages make buying and owning the CLA a delightful experience. With the CLA we introduced twelve new products in 2016 and maintained a strong product offensive to keep our customers fascinated with the brand. Our product strategy is in the right direction and we are glad to see it working despite challenging market scenarios. We are confident that the new CLA will continue its success run for the New Generation Car portfolio and will maintain its high conquest rate, especially for younger customers.” Mr. Folger further added.
DYNAMIC SELECT allows the driver to choose their desired setting based on the driving patterns. To this end, the driver can select one of four transmission modes using the DYNAMIC SELECT switch: “ECO”, “Comfort”, “Sport” and “Individual”.

The 7G-DCT dual clutch transmission has the following features and functions:
ECO, Comfort, Sport and Individual transmission modes selectable via DYNAMIC SELECT button in upper control panel
Ergonomic DIRECT SELECT lever and steering-wheel gearshift paddles for manual gear-changing
ECO start/stop function
Gliding function in ECO transmission mode with further high fuel-saving potential
Integral, electro-hydraulic parking lock as a functional component of the immobiliser
Enthralling Exteriors
The CLA has classic coupé proportions: a high, stretched waistline, flat window surfaces and a long bonnet. The unusually expressive lines combined with both concave and convex surfaces give the CLA its’ avant-garde, sporty character and create varied light effects. Keeping with its innovative design, the CLA is now also available in Cavansite blue as well as other innovative finishes. Its typical Coupé style elements ensure the expressive, signature appearance of the CLA. The CLA features re-designed taillights for a dynamic visual appearance. In addition to the striking look, the LED High Performance headlamps provide more safety at night thanks to a broad light distribution, a light colour similar to daylight and low energy consumption. The tail lights feature LED technology and create a visual highlight while improving visibility. The CLA comes with 43.2 cm (17-inch) 5-Twin-Spoke Light-Alloy Wheels painted in tremolite grey and with a high-sheen finish.

Sporty Interiors
The sporty character of the exterior is reflected in the interior by an emphasis on horizontal lines. The adoption of design features such as the resumption of the dynamic sideline in the door panels forms a link between the outside and inside. High-grade materials and first-class workmanship meet the high expectations of an extraordinary coupé.

Memory function for driver’s and passenger’s seat
The electrically adjustable driver's seat enables convenient and individual adjustment of the seat position. The memory function allows up to three positions to be stored for the seat and the exterior mirrors, for subsequent selection as required. This is particularly practical when different drivers use the vehicle.

Audio 20 CD including pre-installation for Garmin® MAP PILOT
 High-resolution media display with a screen diagonal of 20.3 cm (8-inch)
Two USB ports and one SD card slot in the centre armrest for external audio and video devices
Bluetooth® interface
Pre-installation for Garmin® MAP PILOT
Smartphone Integration Package
Apple CarPlay™
Android Auto
Cable kit
Connection cable with micro USB
Connection cable with
Apple® Lightning connector
Can operated via voice control
Safety and Driving Assistance
Reversing Camera
Six airbags
ATTENTION ASSIST
Tyre pressure monitoring system
5 star rating from EURO NCAP
ESP
ABS
  
 
 

Contact Information

  • Name:

    Company: B.U.Bhandari Motors Pvt. Ltd.

    Telphone: 020-672-12129 , -

    Address:

    Email: mercedes@bubhandari.in