Food Industry leaders and entrepreneurs looking for the latest information on New Product Development can register to attend the FDIN's "Winning at New Product Development" scheduled for Wednesday 8 February 2017.
[The Food & Drink Innovation Network](http://www.fdin.org.uk/) (FDIN) - the UK's best practice club for food and beverage innovation will host this year's event, which will cover key issues such as:
New Product Development Getting new product launch right
Strategic NPD Winning the competitive battle for launch success
Food & Beverage Trends The new ideas influencing new product launches
Full details on the event can be found at [http://www.fdin.org.uk/event/winning-at-new-produc...](http://www.fdin.org.uk/event/winning-at-new-product-development/#st-eventDetail)
When asked about expectations for the event, the seminar chairman, Sam Waterfall said:
"FDIN's 'Winning at New Product Development' seminar is a must-attend event every year for the UK's Food Marketers & Innovators. Everyone's there from Brand Owners to Food Formulators and Ad Agencies."
Sam Waterfall added, "It's a tragedy this year that we kick off the FDIN Seminar Series without their inimitable founder, Jeffrey Hyman. He is utterly irreplaceable and will be terribly missed. We're continuing the events in his memory. He's brought the industry together so many times and we're happy that he continues to do so."
Food Branding Consultant Sam Waterfall will also speak at the event, sharing his views on how to get New Product Development strategy right. He's known for his outspoken opinion that New Product Development is not always the answer for every brand. It's often an unpopular standpoint because it puts jobs on the line. But Waterfall insists "It's not about jobs but business and brand results." Innovation and NPD teams are completely focused on churning out the next new idea for the brand and putting it on the retail shelves. Waterfall says that "Often, the smart move for a brand might be better promotion and focus on its core lines, or more targeted communication to more tightly targeted consumers. Rather than huge investment behind the launch of a new idea that brings cost, risk and stretches the idea of the brand more thinly in the mind of consumers."
With this view in mind, [Sam Waterfall](http://uk.linkedin.com/in/samwaterfall/) will be sharing how he believes food marketers should get their New Product Development strategy right. He will cover targeting, positioning and execution as he addresses over 120 members of the UK's Food & Drink Innovation Network.
Sam Waterfall is now an independent consultant at [Obvious Marketing Ltd.](http://www.obviousmarketing.com/), serving clients worldwide. He has formerly held consulting roles as well as client side roles with Kraft Foods, Alliance Boots and Procter & Gamble. Find out more about Obvious Marketing & Sam Waterfall at obviousmarketing.com. To book Sam Waterfall to speak at an event, find out more details here: [Food Marketing Speaker](http://www.obviousmarketing.com/speaker-schedule/).