Bangalore, 9th November 2016: This November 12th and 13th is going to bring together the who’s who of the Startup Ecosystem for a 2-day entrenched design workshop and panel discussion to learn, discover and get actionable insights on increased recognition of designing elements being an integral part of not just product but also enterprise success. Attendees are coming not just from all over India but also from US’s own Silicon Valley with stories from the trenches and take back applicable insights from all makers and creators of services, hardware or software who want to leverage on Design in its myriad forms.
The panel line-up includes varied names like Jamie Myrold, VP of Design, Adobe, Anshumani
Ruddra, VP of Products, Practo, Anshuman Bapna, CPO, MakeMytrip, Ashish Goel, CEO & CoFounder, Urban Ladder and many more. In these two days, with 12 curated talks, 6 Workshops and 19 Speakers, DesignUp, backed by SAIF Partners, has now successfully sold out with an attendance of over 250 Designers from across the industry, as well as CEOs, founders, VCs, product heads and design recruiters sharing actionable takeaways related to the subject.
The brains behind the initiative, Jay Dutta, Venture Advisor SAIF Partners, comments, “Tech by itself is often not consumable - we need to appeal to the mental map of our users, we need to make it usable and useful - that's where Design steps into help, in all forms, from product prototyping to executing in a relevant manner. DesignUp is the first step towards bringing together the diverse Startup ecosystem and we are looking forward to closely working with them”
The panel discussion and workshops aims to address the increasing trends of acknowledging user engagement and thereby boosting growth through design practitioners who have been crafting experiences, building products and creating design teams. It’s equally for enterprising 'startup' teams inside larger organisations.
DesignUp has been aimed to be a Minimum Viable Event, where the journey from idea to event took just 9.5 weeks. The idea for DesignUp first came up when a group of friends met over coffee at a café in Bengaluru. The two-day long, heavily curated event accelerated learning for both designers and non-designers on key subjects including UX, product-market fit, data, branding, careers, learning, hiring, prototyping, design sprints and mapping user insights.
A One hundred percent volunteer-led, the multi-disciplinary team promises to see enthusiastic participation from freelancers and employees from multiple companies including Adobe, redBus, SAIF Partners, Flipkart, and HFI. Attendees includes folks from BookMyShow, Zoho, Flipkart, CapitalFloat, Practo, ClearTax, Ola, Furlenco, Wishberry, MakeMyTrip, FreshDesk, Playment, and YourDost. Also participating are people from Philips, TCS, Adobe, and Google.
Day and Date: Sat & Sun, 12th and 13th November, 2016
Venue: NUMA, 5th Floor, 46/1, Church Street, Bengaluru, Karnataka 560 001
Time: 10 a.m. Onwards
To know more about DesignUp please visit: www.designup.io