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French Pavilion Showcasing Normandy\'s Equine Industry At The 2010 FEI World Equestrian Games September 25th - October 10th 2010, Lexington (KY, USA)

New Delhi, During this 16-day event, the French Pavilion will represent an unprecedented opportunity for the Normandys equine industry to showcase itself, in a variety of ways, to spectators from around the globe. The French Pavilion will coordinate business meetings amongst industry professionals to discuss trade opportunities. Spectators will have an opportunity to enjoy Normandys food delicacies prepared by great Norman chefs called the Toques Rebelles. Economic updates and information on Normandy tourism will also be available..

Basse-Normandie Regions equine industry constitutes 8,300 horse breeders, 10,000 births a year, 4,400 businesses and 10,000 jobs, making it the leading horse-breeding region in France. Hosting over 1,000 competitions every year, Basse-Normandie Region is one of the few parts of the world where galloping, trotting and equestrian sports are represented at the highest level. The equine industry is developing around four sites: Saint-Lô for breeding and raising sport horses, the Haras du Pin for training, tourism and equestrian events, Deauville for races and Caen for research and innovation. Basse-Normandie Region, a research leader, boasts a Horse Pathology Institute, the only one of its kind in the world.

The food industry is at the heart of Basse-Normandies economic development. Over 20,000 people work in food-related businesses, making them among the regions leading employers and its top industry. Exports account for 20% of sales, with Europe the main customer. Dairy products make up nearly half the exports, with meat, seafood, fruits, vegetables, intermediate food products (additives and flavors) and animal food accounting for most of the rest.

Basse-Normandie Region will host the Normandy Night on October 8th 2010, to highlight the French presence in Lexington presenting a preview of the equestrian sports, bringing together athletes, organizing committee members, economic players, horse and tourism professionals and journalists.

Normandy will host many events in 2014, including the 70th anniversary celebration of D-Day, which will be attended by heads of State and thousands of visitors from various countries, final touch to the restoration of Mont-Saint-Michel Island and also the 2014 World Equestrian Games.

Kentucky will pass the torch to Basse-Normandie Region at the closing ceremony on October 10, 2010.

Normandys horse industry will be represented by:

1. AGRIAL : food and agricultural cooperative that is branching out into horses - www.agrial.com
2. EQUIDECLIC : websites and software - www.equideclic.fr
3. EQUIPHORSE : horse-riding equipment - www.equiphorse.com
4. FREEJUMP SYSTEM : stirrup - www.freejumpsystem.com
5. HD DIFFUSION : food, fodder and stable equipment - www.horse-diffusion.com
6. LABOSPORT : laboratory that tests sports and recreational soils - www.labosport.com
7. PARCOURS CONSEIL : consulting firm specializing in equestrian engineering - www.parcours-conseil.com
8. STH HIPAVIA : horse transport - www.sth-hipavia.com
9. TECHNIBELT : stable equipment, floor and wall coverings, van protection equipment for equine veterinarians, customized metalwork... - www.technibelt.com
  
 
 

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