Convenience Stores Launching Private Labels and Opening Specialist Theme Stores

According to report, ?China Convenience Store Outlook 2020?, many convenience stores operators are developing their own private labels or importing distinctive goods to get ahead of their competitors. The development of private label products is not particularly mature in China?s convenience store division. However, some convenience store operators are stepping up efforts for launching private labels, hoping to differentiate themselves and meeting their customers? higher expectations. The trend towards a growing assortment of private labels as seen in Japanese convenience store chains is probablyto become more pronounced in other Asian markets such as China, as retailers continue their strategies for boosting brand loyalty and profit margins. Some convenience store chains have also opened specialist theme stores for wooing more potential consumers.

Some convenience stores chains are putting more efforts into launching membership programs. Members-only special offers and promotions have been introduced for encouraging repeat purchases. Successful membership programs can enable retailers to examine the purchasing behavior of customers and resulting in better products and services being provided according to their preferences.Many convenience store operators use social media for better engaging their customers.

Convenience Stores have been providing fresh, prepared foods for years, but the trend has become more pronounced as numbers of time-conscious consumers seek for on-the-go meals. Some retailers have refurbished their stores and added on-site catering to offer hot and cold food and drinks.

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