Kolkata,Bridgestone India, the Worlds No.1 Tyre & Rubber manufacturer today launched their micro site www.thinkbeforeyoudrive.in on road safety. The site has been launched in keeping with the corporate mandate of creating and ensuring awareness about safety while driving on the roads. Bridgestone India has been focused on creating consciousness amongst riders and drivers across the country and has been consistently conducting safety modules on the importance of adhering to traffic rules and road safety.

THINK BEFORE YOU DRIVE is a global road safety initiative which started in 2005 by the company with the goal of promoting simple road safety messages to drivers.

The campaign promotes simple road safety messages:

* Highlight actions that take a few seconds but could save your life
* Identify the main risk factors that can result in serious or fatal crashes


The site is a complete guide to road safety and clearly defines guidelines to vehicular maintenance and protection. Furthermore, the site provides tips on ensuring child safety in a vehicle, it elucidates the importance of wearing a seat belt, seating norms and correct posture to avoid injuries due to whiplash and upkeep of tyres. The site also provides a crash test demo which can be used for further safety details.

One can join the thinkbeforeyoudrive group on Facebook and Twitter and explore more about the campaign, play games and participate in contests.

Bridgestone India is reaching out to the target audience by advertising on various online platforms like:

* General sites like Rediff, Yahoo, Cricbuzz, Carwale
* Search engines like Google & yahoo
* Social media like Face book, twitter, you tube etc.


Through the digital platform, the company plans to reach out to more than 20 Mn people through Search and social media platforms

One of the interesting features of the micro site is the Survivor race. Bridgestone has introduced an online game to draw attention of drivers across the country which is aptly christened as Survivor Race. You can play the game online which lets you understand how drivers can keep their cars safe in trying conditions. In this race, there are various obstacles that let you hone your driving skills and in the end you can choose to publish your score on popular social networking site, Facebook.

Speaking on the occasion, Mr. Vaibhav Saraf, GM - Sales & Marketing, Bridgestone India said, As part of our global ideology, we have always been a responsible corporate. Apart from being the provider of the best quality tyres and automotive accessories, we believe in ensuring road safety and that our customers receive value added information through our efforts. The thinkbeforeyoudrive campaign is one of our attempts at ensuring that our consumers stay safe and responsible. We are targeting more than 5 Lacs unique visitors through various platforms to visit the Microsite.

Notes to Editor

About Bridgestone India

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. In a short stint of 13 years Bridgestone India Pvt. Ltd is one of the leading tyre companies in both the OEM & Replacement market.