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India Today Group Digital Signs Email Services Agreement

Epsilon, the industry’s leading marketing services company, today announced it has signed an agreement with India Today Group Digital (ITG Digital) to provide a full suite of email related services.
ITG Digital is the online business unit of The India Today Group, one of the largest and most diversified media conglomerates in India whose portfolio includes 36 magazines, 1 radio station, 4 TV channels, and 1 newspaper, a leading classical music label, book publishing and an online luxury retail store.

As part of the agreement, Epsilon will manage consumer and trade email communications for ITG Digital, initially for its luxury brands online private sales store and gradually rolling out to other online properties.

Epsilon’s email solution will service all aspects of email marketing for ITG Digital, to help them create and manage strategic email campaigns to drive higher ROI throughout their customer lifecycle. DREAMmail’s multi-level dynamic segmentation, automation capabilities and advanced reporting and analysis tools allow ITG Digital to harness the behavioural and transactional data of customers and subscribers quickly and efficiently. This capability will empower ITG Digital to deliver relevant and timely email communications– a critical foundation to drive profitability for ITG’s online businesses.

To help ITG Digital maximise the effectiveness of all communications in the email channel, Epsilon will also provide data analytics, strategic consulting and best practice guidance addressing segmentation and targeting, data collection and maintenance, customer engagement, inbox deliverability, creative performance, content relevancy and multi-channel integration.

“We chose Epsilon because of their scientific and customer insight driven engagement approach. We are confident that their scalable platform, ease of list management and reporting, and strong ISP relationships will not only help us achieve faster time-to-market communications, but also build deeper bonds with our consumers through personalised, targeted and anticipated messages,” said Sanjay Nagpal, Head of Technology Infrastructure, India Today Group Digital.

“We are very pleased and honoured to have been recognised by the India Today Digital Group for our customer-centric and data-driven marketing expertise,” said Adrian Hoon, Vice President, Asia of Epsilon. “With India’s internet population having grown by 42% in 2009, surpassing 70 million, and becoming the 4th largest in the world, the use of digital channels in the marketing mix is critical as marketers continue to target the growing middle class and the growing levels of disposable income that they bring. It’s imperative that marketers leverage customer data in order to succeed in India, a marketplace with diverse consumer behaviours among different cultural, socio and demographic groups.” Adrian continued “Being a global pace-setter in data-driven marketing, we are looking forward to supporting more Indian companies with the development of personalised customer-lifecycle driven marketing programmes that drive revenue and generate profitable returns.

Epsilon’s team of marketing experts has been working with leading brands in Asia for over 10 years. Epsilon’s clientele in Asia include Kingfisher Airlines, Jet Airways, Zapak, Hachette Filipacchi Media, Singapore Press Holding, Haymarket, Sony, CIGNA and Air China. For details of the capability of Epsilon’s email solution and technology, click here.

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