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Domain name registration mistakes can cost dearly

DOMAIN NAME registration is a simple process that can get you good results in the long term. However, many webmasters fail to realise the importance of selecting the right domain name and thereby end up making mistakes that can cost them a lot.

Have you ever wondered how many people think about the same domain name that you want to register… and may be even at the same time? The one who actually goes ahead and registers it takes the cake; the others keep waiting or make compromises. So, if you have a good domain name in mind, don't wait! Just go and grab it before anyone else does, because it is cheap only until it is not reserved. There is no harm in reserving a domain, even if you do not intend to use it for your online business in the near future.

There are a number of domain names that are trademarked by different companies. Make sure you conduct extensive research before actually going ahead and using a name for your website’s entity. This will help you keep away from trademark infringement issues that are a pain in the neck.

When you go for domain registration, always remember to keep your average user in mind. If your target audience comprises lay buyers, make sure you opt for names that are simple to use and easy to spell. This will help in avoiding typing mistakes and increase retention value. Imagine the effort it takes to spell and type ‘’. Buy a domain only after you talk to a few people close to you and see if they are comfortable using the name.

More than 90 per cent of businesses use the ‘dot com’ domain names for their online entities. If you are registering a domain name for business purposes, make sure you get a ‘dot com’. This is highly advisable because most users consider this to be the default extension for websites; and if you are using a ‘dot net’ or ‘dot edu’, there is a huge possibility that a large chunk of your visitors get diverted to the website that’s using dot com.

When you get down to finalising a name for domain registration, make sure you take help from an expert who can guide with your pros and cons of using a particular name. At Aussie Web Host, we help our clients choose the best domain names at cheap rates.   

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