UTV Television, known for creating landmark television shows, announced the launch of its new production venture - Maaylek, a family drama to be aired on ETV Marathi, the popular Marathi-language television channel. Starting 9th August, the serial will be aired every Monday to Saturday at 7 pm on the channel.
Maaylek follows an intricate relationship between a mother and daughter. Driven by the power of justice, Iravati, a criminal lawyer fights to get a capital punishment for a woman - Radha who has murdered her husband, completely unaware, that the woman she is fighting against is her own birth mother!
Written by renowned screenplay & dialogue writer - Abhay Paranjape, Maaylek is directed by Mandarr Devsthali. The cast comprises of veteran actors from the Marathi film industry who have been a part of both, well known movies and television shows - Teja Devkar, Subodh Bhave, Prarthana Behere, Aastad Kale, Madhav Abhyankar, Jyoti Joshi, Sanjivani Jadhav, Uma Sirdeshmukh, Rajan Patil, Mitali Varadkar, Maithili Jawkar, Shalmali Tolye and Milind Gunaji.
Speaking on the launch of the show, Santosh Nair, CEO, UTV Television said, "UTV Television is committed to reaching out to their audiences through interesting concepts that they can relate with. With a gripping, emotional drama packed storyline and excellent cast, Maaylek touches different emotions that every women faces at some point in her life. Our effort is to bring high production value, quality and content that will give a completely different feel to the Marathi audiences"
"Our association with ETV goes back to the launch of our first show with them - Anamika, which was very well received by the audience. Post this venture, we are now coming up with our second serial with ETV - Maaylek", he added.
Excited about the launch of Maaylek, Prasenjit Singh Roy, Cluster Head- ETV Marathi and ETV Gujarati, said, "We are excited about the launch of Maaylek, a strong fiction story from the UTV Television group. At ETV Marathi, we believe in showcasing stories around strong topics which the common man can strongly relate to their daily lives and Maaylek does just that, by bringing out the essence of the sturdy lives of people in a village and also sustain the thrill episode on episode. We look forward to many more shows as such from the group which will strike an emotional chord with the masses and thereby, help us establish a strong position in this space."
Notes to Editor
About UTV Television
Creating landmark television properties that became household names and were benchmarks for unique entertainment content, UTV Television gave India its first daily soap Shanti (1994) and the very first reality game show -Saanp Seedi on Zee TV (1992). The television content house has conceptualized a number of popular television shows like Dance India Dance (Season 1) on Zee, Emotional Atyachaar on Bindass, Rakth Sambandham on Sun TV, Rakta Sapthami on Udaya TV and is planning an aggressive slate of both the fiction & non-fiction programmes across leading channels in the Hindi as well as regional space. With programming that is aired in 20 countries in 7 languages across 27 channels and a library of over 5000 hours of content, UTV Television branches out into three well-established verticals - Airtime Sales, Dubbing and Content
The content house has recently launched two new shows - Rakt Sambandh on Imagine TV and Boogie Woogie on Sony Entertainment Television