Mumbai, 1st March 2016: Indiaís premiere experiential marketing agency Jagran Solutions, a part of JagranPrakashan Limited executed a grand party with Bollywood celebs at the JW Marriott in Mumbai on 28th February 2016. With the underlying theme of ĎCelebrating 100 Million Hearts,í this party was primarily thrown out to the Bollywood fraternity to mark JPL Groupís reach of touching 100 million consumers. JPL Group boasts Indiaís largest print media base of 68 million readers across 13 states and in 5 different languages. Other verticals in the form of digital, OOH, activation and radio contribute to other 32 million consumers thusmaking the collective reach to a big 100 million.
With a couple of grand banquet halls at the Marriott, Grand Sangam and Kaveri all set with the red carpet for the big evening, the team of Jagran Solutions managed the whole event from start to end. As an agency the team was responsible for creating the set design, rolling out invitations to high profiled celebs of the B-town and finally executing the event. The idea of throwing such a grand partyto the celebs came from Jagran Groupís director Shailesh Gupta who feels celebritiesalways enrich our lives and from a companyís perspective itís Bollywood whose news is always awaited by the audience. Adapting to the core thought of ĎCelebrating 100 million hearts,í the venue was thematically decorated with eye catching elements in synergy to the occasion. Every celeb posed for a media photograph with their entry to the venue. From Radio City team RJ Archana, RJ Salil, RJ Sucharita, RJ Sudarshan, RJ RohitVir and RJ Gauravcandidly engaged the celebs in light hearted conversations and simultaneously relayed them on air.
Attended by top management of JPL Group, the event turned out to be a grand success with close to 250 guests spending an evening over dinner and cocktail. Amongst the top celebs that graced the occasion were Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Anil Kapoor, Sunny Deol, Akshay Kumar, Abhishek Bachchan, RiteishDeshmukh, R. Madhavan, ArjunKapoor, Sushant Singh Rajput, KanganaRanaut, Anushka Sharma, ShilpaShettyKundra, Sonam Kapoor, SonakshiSinha and AthiyaShetty.
Also seen at the event were ace directors SubhashGhai, RakeshRoshan, Ramesh Sippy, RajkumarHirani, Sanjay LeelaBhansali, Hansal Mehta, Ashutosh Gowariker and NeerajGhaywan and ĎNeerjaí director, Ram Madhvani.
Some of the high points of the event were witnessed with the entry of rapper YoYo Honey Singh who had been off the limelight for a while now. Singer BappiLahiri got creative with his impromptu gigs at regular intervals to keep the audience enthralled. PawanBansal, COO of Jagran Solutions visibly happy over his teamís commendable show in the evening said, ĎThe Bollywood fraternity is like the heart and soul of news and entertainment industry. Jagran Group owes a lot to the celebs and to the whole of Bollywood industry for contributing to its reach of 100 million consumers. This event is kind of a small tribute to the stars for all their great work.