Pune, Maharashtra, Eton House International Education Group, one of the most respected and well established chains of educational service providers in Asia, founded by leading Educationist Mrs. Ng Gim Choo, and Edvance Pre-Schools, a division of Edvance Group, the Education Company promoted by Arun Arora, former president of The Times of India Group, and Anshul Arora, formerly at McKinsey & Company and a Harvard Business School alumnus, have come together to bring about a revolution in early childhood education in India.

EtonHouse and Edvance Pre-Schools are poised to set up some of the best pre-schools across various cities of India through the franchise network - Serra International. These pre-schools will bring to India international best practices such as inquiry-based learning and the Reggio Emilia educational approach adopted and refined by the EtonHouse, which, today, is one of the most respected and well established chains of educational service providers in Asia, operating 20 schools from Singapore, China and Indonesia, having a combined strength of more than 3000 students from 54 different nationalities.

Mrs. Ng Gim Choo, Group MD - EtonHouse International Group said, "EtonHouse is delighted to partner with Edvance Pre-Schools, who share our dream of bringing the best of pre-school learning to India. The passion, commitment and excellence with which we set up the first Serra International Pre-school at Aundh in Pune is just what we need to ensure that every subsequent pre-school franchise in India needs delivers the global standards of EtonHouse pre-school learning to the maximum number of children in India." She added they expected to start over 3000 prescshools in India in the next 5 years

Arun Arora, Chairman, Edvance Group, said, "Edvance Pre-schools with the help and support of EtonHouse, has already initiated a new direction in early childhood education with Vivero International in Kalyani Nagar and Serra International in Aundh, Pune. Our partnership with EtonHouse will help us take the highest quality international pre-school education within the reach of all quality-conscious parents through the strong franchisee pre-school network of Serra International. We are confident that our partnership with EtonHouse will create some of the best pre-schools in India."

Speaking about the franchise operations plans of Serra International, Ranjan Goyal, CEO, Edvance Pre-Schools, said, "Over the next few years, we aim to provide quality pre-school learning across the length and breadth of the nation. This is why we have decided to opt for the franchisee network route. We look forward to working with franchise partners who will share our commitment, and will be motivated to create a social impact through a financial venture and thus make a difference to the society and economy of the nation."

Serra International offers numerous benefits to potential franchise partners. These include the stature of the powerful EtonHouse brand, access to a globally proven curriculum developed after years of research and experience, exclusivity of territory and, as a result of the above, a promising future with excellent returns and immense satisfaction of contributing to the growth and development of the hitherto neglected pre-school area of learning in India.

Said Ranjan Goyal, "We will offer a five-tier system of support spanning the crucial areas of personalized support, recruitment and training, marketing guidance, academic research and development, systems and quality control to support the franchise partners so that they deliver a holistic pre-school learning experience for children and create an international pre-school environment which is premium and differentiated from competition."

Said Arun Arora, "With our strong focus on inquiry-based learning that will be delivered by well educated and experienced teaching staff, we are confident that the Serra International pre-schools set up by Edvance and EtonHouse will bring in quality education that relevant and promises to be an asset to the country.