BIBA opens its 2nd store in Gwalior Flagship Store Spread Over an Area of 2200 sqft

2026-06-09 04:00:58 Business

978

30th September, 2015: Ethnic wear lovers of Gwalior-Rejoice! BIBA - the leading ethnic apparel brand unveiled its second store in Gwalior. The new store sprawls across 2200 sq ft, offers an unsurpassed variety of complete range of BIBA?s exclusive collection of SKD?s (Salwar Kameez Dupatta), Mix n Match Kurtas, leggings, loungers, unstitched pieces and BIBA Girls, a dedicated segment catering to 2-12 year old girls. With this opening, the brand achieved a milestone of 183 stores within the country.
Commenting on this launch, Mr. Siddharth Bindra, Managing Director, BIBA said, ?With the launch of this premium store in Gwalior we have strengthened our approach to expand at an unsurpassed pace and connect with a wider customer base across demographics. BIBA has always strived to offer the best to its customer in ethnic wear category and even with this store launch, we aim to provide our patrons with a wide variety of the best possible choices in the ethnic wear category.
The new store launch falls in line with BIBA?s vision of fast yet steady expansion in the country. With this launch, now the total store count for BIBA stands at 183 exclusive stores in the country spanning 71 cities. It?s been almost 27 years since BIBA?s inception in Mumbai and since then, it has indeed carved a niche position for itself in the retail apparels segment. BIBA has always stood up to its prophecy of identifying the potential of smaller markets and that has really helped the brand in creating a huge fan base across the country.

New Store Address:
House no L16 & L17,
Opposite Axis Bank,
City Centre
Gwalior
Tel No: 4077778

For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/
About BIBA:

BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product?s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today?s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ?Indian by Manish Arora? brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi. Biba also collaborated with Rohit Bal and launched a collection ?BIBA by Rohit Bal,? that is retailed at select BIBA stores.

BIBA products are available through 182 stores in 71 cities, apart from presence in all the major retail chains in the country like Shopper?s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations, the most recent one being the ?Most Admired Women?s Indian wear Brand? by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.

PR24x7Network ltd
M:9755020247