Innova Biosciences announce the launch of their new antibody purification range AbSelect™ to compliment their successful antibody labeling technology Lightning-Link™.

Cambridge, UK, March 31, 2011 - Innova Biosciences announce the launch of their new antibody purification range AbSelect™ to compliment their successful antibody labeling technology Lightning-Link™. Due to the benefits of direct immunodetection associated with their Lightning Link range, they have seen significant increases in sales of their simple, 30 seconds hands on antibody labeling kits. To further enhance the range, Innova has created a set of accessory kits called AbSelect™.

The AbSelect™ range is convenient, easy to use and is designed to modify buffer formulations and ensure compatibility for antibody labeling - the AbSelect™ portfolio can be used for a range of uses including purifying antibodies from serum.

Brian Carpenter, Sales and Marketing Manager at Innova Biosciences, commented, "The AbSelect range is an innovation in the antibody labeling arena - the majority of commercially available antibodies can now be labeled through the synergistic effect of using an AbSelect™ kit and a Lightning-Link™ product." He continued, "Potentially there are over 10,000 commercially available antibodies, now through the use of our kits scientists have been empowered to develop novel research tools, in the form of labeled antibodies, to advance their pioneering research."

To assist the user in identifying the correct AbSelect kit for their needs, Innova Biosciences has provided a web based antibody purification guide.

About the Company
Innova Biosciences is a growing, dynamic business, based in Cambridge, UK. At the core of Innova’s business is the Lightning-Link an innovative technology that simplifies antibody labelling for use in R&D applications, drug discovery and diagnostics. The expanding Lightning-Link portfolio currently consists of 44 individual products and is sold to research laboratories in over 30 countries around the world.

Innova Biosciences invites anyone with an interest in antibody purification to view the AbSelect™ product range now available at www.innovabiosciences.com.

For Further information or an illustrative image: Media contact - Mathew Taylor, Director, Algorythm Solutions Ltd, mobile: +44 (0)773 403 2112, email: mtaylor@algorythmsolutions.com, website: www.algorythmsolutions.com