Expanding middle income group and rising urban population spurs the Professional Hair Care market in Mexico

Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others.The professional hair care product market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Mexico is estimated to reach $240.2m by 2020.

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Mexico is one of the early adopters of fashion trends in the Americas. Mexicans are largely influenced by fashion trends that prevail in the U.S. With around 80% of the population living in urban areas coupled with rapidly changing lifestyles, Mexico held second position in the Latin American professional hair care market in 2014. Market growth in the coming years is predominantly driven by expanding middle income group.

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Hair coloring segment dominates the market mainly due to its high penetration coupled with large influence of celebrities on the coloring trends in Mexico. Shampoo and conditioners held considerable share in the market with rising demand for shampoos with specific functionalities such as anti-frizz and anti-dandruff.

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Though Mexicans are more familiar with the U.S. brands for personal care and cosmetic products; Professional Hair care market is dominated by European companies such as L?Oreal Group with its strong brands L?Oreal Professionnel, Redken, Matrix and Kerastase followed by Natturalaboratorios of Italy. Other popular brands in the market include Revlon, Alfaparf and Wella was intensely competing in the professional hair care market in 2014. Very few local players prevail in the market serving unorganized salons.

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Related Report: Brazil Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo&Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 - 2020)
http://industryarc.com/Report/7394/brazil-professional-hair-care-market-report.html

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